In this information-packed session, we will explore four critical aspects of creating a successful startup: 

• Understanding Your Customer: Individuals or organisations that pay money for your products or services - customers - are not just at the heart of every successful start-up, they get to decide almost everything about a start-up. This means, that the level of understanding a start-up has of its customer, is the single most critical influence on its success.
  We'll dive into customer persona development, understanding their needs, wants and pain points, and how to create a value proposition that resonates with them.

• Understanding Capital Raising: It's likely that a startup needs funding to grow. We'll guide you through the capital raising process, focusing on understanding the mindset and motivations of investors. Learn how to create a compelling pitch deck and effectively communicate your vision to potential investors.
  
  
• Building a Team: A startup's success is largely dependent on its team. We'll discuss strategies for recruiting and retaining top talent, creating a positive company culture, and fostering collaboration and innovation within your team. 
  
  
• What's New in Supporting Founder-Led Start-Ups and Spin-Outs - Approaches and Vehicles for Success: Stay ahead of the curve as we explore the latest trends and strategies for supporting founder-led startups and spin-outs. Discover new approaches and vehicles that can drive your start-up towards success.

Priority Areas for Research Translation and Commercialisation

with the Australian Government Department of Education

When: Tuesday 10th October, 3pm - 5pm
Where: QT Gold Coast
Registration: Select to attend as part of your conference registration or email us on conference@techtransfer.org.au to add to your Directors' Function registration. 

The aim of this workshop is to explore and share ideas on priority areas for research translation and commercialisation in the Australian context. The workshop will be facilitated by staff from the Australian Government Department of Education and the target participants will be research commercialisation and tech transfer professionals at universities and medical research institutes.

During the workshop, participants will be invited to identify specific technologies or research areas that should be prioritised in research translation and commercialisation efforts, identify the key barriers to translating and commercialising research in these areas and rate their achievability and urgency of implementation. The outcomes of this workshop will provide tech transfer professionals with valuable insights into new and emerging research commercialisation opportunities. Furthermore, the results have the potential to inform implementation of relevant government policies and programs through the identification of priority areas to be targeted and an improved understanding of the challenges and barriers to the successful translation and commercialisation of research.